| Section 1: Prepare to bring your business online |
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Unit: Decide Who You Want to Reach |
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Unlimited |
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Unit: Create a Target Audience for Your Business |
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Unlimited |
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Unit: Understand the Customer Journey |
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Unlimited |
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Unit: Map Your Customers’ Journey |
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Unlimited |
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Unit: Set Marketing Goals |
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Unlimited |
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Unit: Set SMART Marketing Goals |
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Unlimited |
| Section 2: Select Your Social Media Channels |
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Unit: Understand the Social Media Landscape |
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Unlimited |
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Unit: Create a Social Media Map for Your Business |
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Unlimited |
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Unit: Tell Your Business Story |
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Unlimited |
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Unit: Create and Manage a Content Calendar |
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Unlimited |
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Unit: Create Authentic Messages |
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Unlimited |
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Unit: Stay Connected to Customers Online |
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Unlimited |
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Unit: Bring Your Business Online With Instagram |
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Unlimited |
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Unit: Help Your Customers Connect to Your Business on WhatsApp |
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Unlimited |
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Unit: Communicate With Customers on WhatsApp |
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Unlimited |
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Unit: Attract an Audience on Social Media |
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Unlimited |
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Unit: Engage With People and Build an Audience |
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Unlimited |
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Unit: Plan What to Post on Instagram |
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Unlimited |
| Section: Start Advertising on Facebook |
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Unit: Create Ads From a Facebook Page |
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Unlimited |
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Unit: How to Choose Ad Placements in Ads Manager |
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Unlimited |
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Unit: Align a Business Goal to an Ad Objective |
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Unlimited |
| Section: Ad Creative |
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Unit: Create Compelling Ad Visuals |
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Unlimited |
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Unit: The Facebook Ad Review Process and Policies |
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Unlimited |
| Section: Edit and Improve Your Ads |
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Unit: How to Evaluate and Analyze Campaign Results |
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Unlimited |
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Unit: Find Campaign Results in Ads Manager |
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Unlimited |
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Unit: Get Started With Ads Manager |
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Unlimited |
| Section: Ad Objectives and Audiences |
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Unit: Align a Business Goal to an Ad Objective |
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Unlimited |
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Unit: Create Ads From a Facebook Page |
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Unlimited |
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Unit: The Three Types of Ad Audiences |
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Unlimited |
| Section: Set a Budget for Your Ads |
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Unit: Get Started With Ads Manager |
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Unlimited |
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Unit: How to Use Ads Manager to Set a Budget and a Schedule |
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Unlimited |
